Our Flagship Project
Our flagship project is "Chat House", a coffee shop in Ufa, Russia. The company is now registered as a Russian LLC, and once funding is available, plans to open in early 2015.
Chat House will offer quality non-alcoholic hot drinks, focusing on specialty coffee and teas. We plan to offer some specialty drinks that are not available anywhere else in the city, such as Oregon Chai. We will also offer a smaller selection of desserts and snacks to complement our drink offerings. And we will host English conversational lessons and clubs, as well as other social events such as movie nights, mini-concerts, board game tables, etc. We are seeking to create a warm atmosphere that would be the premium place in the city for friends to gather for coffee and other drinks.
The coffee industry is rapidly growing in Russia, and cafés are becoming more and more popular. Overall coffee consumption in Russia is growing at a rate of about 5% per year, with natural ground coffee growing at a higher rate of almost 9% per annum.
Out-of-home consumption of coffee is continuing to increase. Fast food outlets, casual restaurants, and coffee houses are some of the most popular and fastest-growing sectors in Russia, growing at a rate of over 6% per year. In 2011 the cafés/bars sector saw an overall 14% increase, which was higher than the CAGR for this sector over the previous 5 years. The most promising and dynamic segments of Russian foodservice market are fast food and coffee houses/shops. About 20% of coffee houses and coffee shops in Russia are operated by foreigners, and this percentage is expected to increase. Great potential is also expected with mobile coffee trucks; and several international chains announced their plans to explore this format in Russia, including Seattle’s Best Coffee. Russia is considered to be one of the largest and most promising European markets for coffee shops.
Chat House is negotiating an agreement to partner with GreenHouse Coffee. GreenHouse has opened several highly successful coffee shops in China, and we would like to use their model and draw from their expertise. Samuel Gurel, a co-owner of GreenHouse Coffee, has Q Grader Certification (the highest certification for coffee cupping), and many years’ experience in the coffee world. He is a member of the SCAA coffee Association and has been on the judging committees of several barista competitions. They will provide expert training and coaching to insure a successful startup and a premium quality product. For more information, see http://greenhouse-coffee.com/en-us/